We had a standard question back when I was a VC in Silicon Valley in the 90s - whenever a company came in to present a new business opportunity, the question “who cares?” was asked. Why start a company if no one wants the product? We funded a home grocery delivery company called Webvan, and over $1B was spent on a state of the art warehouse/picking system to cover everything from tomatoes to 50 lb bags of dog food... never had to go to the grocery store again - just go online, buy, pay and bam! groceries were delivered the next afternoon. Well... the short answer is no one cared and the company went out of business... fast.
Conservation is different from for-profit businesses in many ways but human emotion and caring are not. Who cares is as relevant to conservation projects and issues as it was for Webvan - if no one cares, the effort will die. So how can conservation succeed in this time on this planet? Who cares about global climate change? Who cares about pollution and water quality? The answer is simple - the people who care (and do something about it) are those that are aware of the real issues in our environment and aware of their own lives and their link with all of nature. And those with the balls to do something about it.
So what on this planet grabs your shorts and pulls them over your head? What issue or place or fish or mammal or stand of trees do you really give a shit about? What have you personally done to make this a better world? What do you do now that is a waste of time for the planet’s future?
I do fisheries conservation work. Marine Ventures works all over the planet ranging from whale sharks off Madagascar to trout in creeks I can see from my kitchen window. We are spread thin, we work smart, we leverage our resources, we attract others to help. We are committed to the full measure of effort to protect this planet from its massive wealth extraction society. No, I do not want to go back and live in the stone age: I need gas for my car and I like good wine. But there is a balance, an informed way of life that protects those places and things that are of lasting important to the planet. Do something. Do it now...
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Exuma Sound Expedition, April 2008
Committed to building and supporting fishery conservation programs in rivers and oceans around the planet.
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About Marine Ventures Foundation
- Marine Ventures Foundation
- PO Box 14390 Jackson Hole, Wyoming, United States
- Marine Ventures Foundation is dedicated to protecting the planet's rivers and oceans through conducting its own research programs and funding innovative programs that help protect and preserve these natural resources. We work in three primary areas: pelagic fisheries, reef and flats ecosystems and coldwater rivers. We fund collaborative educational, technical and scientific projects embarking on studies that are cutting edge with the promise of a significant impact on marine and coldwater conservation.
Makara GPS Tracks
Exuma Sound Expedition, April 2008
1 comment:
fabulous pix and vision, bravo!
on the international scene, Duke Power may build a dam in Western Belize that will extinguish the most pristine jungle in central america. The Scarlet Macaw will vanish, as may jaguars, peccaries, and a vibrant ecosystem.
On a local level, three blocks from my quiet residential neighborhood, 1/2 mile from Lake Mendota in Madison , WI, developers are adding building after building to the corporatized UW Hospital system, with the garbage/sand dump adjacent to the the sandhill cranes' summer nesting area, indifferent to the building fans, the light polution, the hordes of employee cars that clog the streets and decrease the quality of human and wild life. I care.
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